Hank Aaron is among a handful of sports stars whose achievement transcended the sphere of athletics.
On February 5, 1999, at his 65th birthday celebration, Major League Baseball announced the introduction of the Hank Aaron Award.
In 1999, editors at The Sporting News ranked Hank Aaron 5th on their list of "Baseball's 100 Greatest Players" and baseball fans named Aaron to the Major League Baseball All-Century Team.
Aaron also owns Mini, Jaguar, Land Rover, Toyota, Hyundai, and Honda dealerships throughout Georgia, as part of the Hank Aaron Automotive Group.
Aaron now owns Hank Aaron BMW of south Atlanta in Union City, GA, where he gives an autographed baseball with every car sold.