In ancient Greek religion, Nike (/ˈnaɪki/; Greek: Νίκη, "Victory", Ancient Greek: [nǐːkɛː]) was a goddess who personified victory. Her Roman equivalent was Victoria.
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NIKE MISSION STATEMENT. Nike's mission statement is "To bring inspiration and innovation to every athlete* in the world." The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, "If you have a body, you are an athlete."
The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory.
The Nike logo symbolizes ''Correct or Swoosh". The hidden meaning behind the Nike logo is the wing in the air in the far-famed statue of the Greek Goddess of victory, Nike who largely influenced countless brave warriors. It is referred to as "Swoosh" , as a reference to the fibers used in Nike shoes.
For example, in 1971, Phil Knight paid Carolyn Davidson $35 to create the Nike "Swoosh" logo. Today, global brand consultancy Interbrand ranks Nike No. 25 on its list of the top 100 most valuable brands in the world, with an estimated value of more than $13 billion.Jun 1, 2011
In 1971, Carolyn Davidson was a graphic design student at Portland State University. ... Davidson came up with the Nike Swoosh, a check mark shape that is fluid and indicates movement and speed. The image also resembles a wing and hinted at the brand name, Nike, named after the Greek goddess of victory.Aug 21, 2015
“Just Do It.” The famous Nike slogan came from a rather unlikely source - spree killer Gary Gilmore, who received the death penalty for murdering two people in Utah in July, 1976. Just before a firing squad did their duty, Gilmore was asked if he had any last words. “Let's do it,” he simply said.Aug 10, 2011
The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore's last words: "Let's do it."