The best way to find out is to run a structured test. For the sake of this example, let's say the products you're reviewing are pool tables. read more
In the past I have not found Facebook ads to be effective but it has been a while since I have tried them and I have heard that they have become much better. I don't have person experience with marketing for a product review site but I would think any social media advertising would have potential for a review site. read more