White: Why You'll Love It: A true white dress conveys a sense of innocence and freshness. Mark Ingram, founder of Mark Ingram Atelier, says, "It has an almost youthful quality and feel to it. I see white gowns as very specific for a winter-wonderland wedding or a summer wedding held at a beach destination. read more
For the same price, an ivory dress will typically look like a more luxurious textile than the same one in white. This is because the ivory looks more organic where as the bright white looks harsh and manufactured. read more
If you're really pale, the ivory dress would look better on you. Darker tones can pick from either choices. White has come to mean more "first wedding" than anything. I'm wearing a white dress. I'm not a virgin, but it is my first and only wedding. I also look awesome in white. read more