Are quinoa, chia seeds, and other 'superfoods' a scam?

But the natural-food industry does it, too—with superfoods such as açaí berries, goji berries, quinoa, and chia seeds. These pricey, often exotic ingredients cycle quickly in and out of the foodie spotlight. read more

Superfood is a buzzword invented for marketing purposes. Even when the special compound has been tested by science the benefits its still iffy as it only been tested on cells in pertri dishes or in mice. read more

Some of the superfood claims are true: Quinoa, the seed of a spinach-like plant grown in the Andes, really does offer a complete, high-quality vegetarian protein and açaí berries, native to the Amazon rainforest, and goji berries, produced mostly in northern China, are indeed loaded with phytochemicals, plant compounds that seem to protect us from heart disease, brain deterioration, and cancer. read more