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How do you position the brand L'Oreal?

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If you see the current advertising campaign of L'Oreal featuring Aishwarya Rai or Sonam Kapoor it's obvious that L'Oreal is shifting their brand position and now talking about change. Change in Shampoo, change in Hair. read more

If you see the current advertising campaign of L'Oreal featuring Aishwarya Rai or Sonam Kapoor it's obvious that L'Oreal is shifting their brand position and now talking about change. Change in Shampoo, change in Hair. read more

Without certainty, you default to the status quo. Turn everything you do into an expression of your desired positioning and you can create something special. This takes courage; to actively position your brand means you have to stand for something. Only then are you truly on your way to owning your very own position in the mind of your customer. read more

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