Can niche online retailers compete with Amazon?

Yes they totally can. Curating your niche lets you address your customers true underlying needs and really understand their pain points. That is called customer development. It's the most lean and agile way to start a business. Go out and talk to your customers, if you have a new company. read more

Smart shoppers then go ahead and shop on the specific niche’ retailers to save time, and explore more options than perhaps Amazon can offer. So there is no absence of competition, however, the retailers are still building their data and product line to establish themselves in the market and the whole neck to neck competitiveness might take some more time to show. read more