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Do children prefer white dolls to black dolls?

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Give me the doll that looks like a white child. Give me the doll that looks like a colored child. Give me the doll that looks like a Negro child. Give me the doll that looks like you. The researchers found that black children often chose to play with the white dolls more than the black ones. Among the subjects, 44% said the white doll looked like them. read more

63% of Black children studied said they’d rather play with the white doll. Good Morning America’s findings 50 years later resulted in more Black children preferring and identifying with the Black doll. read more

Compared to children with medium to dark complexions, children with lighter skin were more likely to say that the black doll looked bad, that the white doll had a nice color, and that they would prefer to play with the white doll. read more

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