Do commercials work?

Commercials: In a world of DVR, do they still work? Do they still have the power to persuade, engage and awe us? As we see with the Super Bowl every year, the answer is a resounding yes. In fact, when you add in the reach of online video and social media, commercials actually have greater value than ever before. read more

Whether it's cable, network or public television, you'll most likely see a plethora of TV advertising for a veritable variety of products and services. It may seem simple -- run your ad and wait for customers to come storming to your store, office or website. read more