Do data trends actually change human behavior?

We are now solidly in the era of big data, where computers are capturing and processing the details of everything we do with all our interconnected devices in ... For me, the first step in understanding the potential is to better understand what human data really looks like as it comes in from all these sources. read more

Using data trends to form conclusions and attempting to reform human behavior - now these could go hand-in-hand. And going with the knowledge of human nature, we can seriously put our mind into changing human behavior - but the means to achieve that would be psychology and not data trends. read more

Your teacher is mistaken, but they're in pretty good company. Because of historical beliefs and a lot of inconclusive and misleading research, plenty of folks assume that the moon has some sway over human behavior. First, let's get the historical context out of the way. read more

For me, the first step in understanding the potential is to better understand what human data really looks like as it comes in from all these sources. I found some help in this regard from a new book, “Humanizing Big Data,” by leading consumer researcher Colin Strong. read more