Do TV channels know how many viewers are watching them?

Nowadays audience measurement is focused on below three platform. OTT (Over the top): Media Content transmitted over internet. User can watch the programs in any device (Smart TV, mobile, tablet or Set top box), if they have internet connections. read more

Market research: some online surveys and paper surveys ask you what channels/programmes you watch. Pay TV statistics: some pay TV companies can tell what show you are watching, they can then anonymise that data and just sell it with demographic data. They don't know how many people watch a show, they usually don't even know who watched a show. read more

THERE is a panel, administered by BARB, of around 4,000 UK households, each of which has a monitoring device - a"peoplemeter" - attached to the television set(s). read more