Do urban people listen to radios now-a-days in India?

Many people listen to two or more stations, but by using different radios, in different settings. Most switching is to and from "off," not between stations. » Implication: Your biggest competitor may not be another radio station, but another type of activity, specially if it requires full concentration. read more

Urban Adult Contemporary is the No. 1 format among this group. Radio Effectively Reaches Millennials With 265 million Americans 6 and older listening to the radio each week, the medium reaches more people each week than any other platform. read more