Does food coloring affect taste?

If the color of a food product does not match our expectations, we may perceive its taste and flavor differently - a psychological effect some food companies use to their advantage. Showing One's True Colors? read more

The best answer is at Color Matters: How Color Affects Taste and Smell. A student's science project on this topic: How color affects taste . Color and Taste - Some Answers from Others. Miss Jackson: Last year a class took three bottles of identical lemon lime soda. Into one they put several drops of blue food coloring. read more

Food companies, which regularly do taste testing internally, know the confusion that color can create. Their trained sensory panelists evaluate new foods under red lighting, so that their powers of discrimination are not thrown off by traditional color-flavor expectations. read more

People rarely use enough to effect the taste of the food. If they do use a lot to make a very intense color then some of them can have off putting bitter or chemical tastes. read more