I shop at Whole Foods pretty frequently, and as a rational consumer I respond to their price signals - i.e. when prices are marked down, I have a higher willingness to buy that item. read more
Considering the quantity I bought, it would add up to a hefty profit for Instacart, had I used them instead of stopping by at Whole Foods. Prices for some other stuff - something like canned Bela sardines, that I also bought - are more in line with the store. read more
Depends. In DC for instance, the markup is zero for Whole Foods and Yes Organic. For Safeway, Costco, Magruders, and Haris Teeter the markup is 15%. Check their website's pricing page for more. read more
To be clear, there isn’t a markup on items from every single store. Some stores, like Whole Foods, opt to partner with Instacart. In exchange for a guarantee of no markup, they give Instacart a portion of their profits. read more