Does PUMA belong to Adidas?

No. Adidas and Puma are rival companies. Both were setup by brothers, Adolf Dassler (Adidas) and Rudolf Dassler (Puma) after their fallout during World War 2. Before this they jointly owned Gebrüder Dassler Schuhfabrik. read more

Adidas and Puma are rival companies. Both were setup by brothers, Adolf Dassler (Adidas) and Rudolf Dassler (Puma) after their fallout during World War 2. Before this they jointly owned Gebrüder Dassler Schuhfabrik. Rudolf went on to establish Puma in 1948, while due to name conflict, Adolf registered Adidas a year later in 1949. read more

His company was renamed Adidas, and in 1948 Rudolf registered his new company, Puma. NEWSWEEK's Jennifer Barrett spoke with Barbara Smit, author of the new book"Sneaker Wars" (Ecco; $26.95), about how a family feud spawned two of the biggest brands in global sports. read more

Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc., Puma AG and several other sportswear brands was examined in a recent study. The study found consumers did not exhibit unduly high loyalty towards such brands. read more