These are my own thoughts on the subject: "Too often, we are given mixed messages from society about what behaviors are expected and valued. Creativity is supposed to be a good thing, something we aspire to achieve. read more
Art and Society Art also has utilitarian influences on society. There is a demonstrable, positive correlation between schoolchildren's grades in math and literacy, and their involvement with drama or music activities. Also, art brings people together and gives people a chance to be part of a community. It provides a social connection with others. read more
Though not a perfect science, these results justify a more nuanced relationship between research and creativity, tailored for every brand, service, and product. To strike this balance, we should take advantage of the tools and analytics to gain a better understanding of each brand’s foundation, and use that as a springboard for creativity and intuition. read more