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How and why does Zappos have free shipping?

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Join Zappos Rewards Today Zappos customers always get FAST, FREE Shipping and Returns Every order through the Zappos App gets FREE 1-Business Day shipping! read more

To sell shoes, Zappos made a business decision to offer free shipping for both the order to the customer, and potential returns. Of course, shipping is not really free. The cost is built in to the selling price and they also use a factor or percentage of shoes that will be returned. read more

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