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How are LEGO age ranges determined?

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Given the phrasing, the answer is: marketing! But the answer I suspect you're looking for is a little more nuanced. These days, when LEGO makes a set, they start with a target audience. read more

LEGO does a lot of testing to determine which age ranges of kids can reliably do things at what ages, both with and without previous LEGO building experience. Sometimes, LEGO actually makes special elements that are intended to make this easier. read more

LEGO, the LEGO logo, the Minifigure, DUPLO, the DUPLO logo, BIONICLE, the BIONICLE logo, DIMENSIONS, the DIMENSIONS logo, the FRIENDS logo, the MINIFIGURES logo, MINDSTORMS, the MINDSTORMS EV3 logo, NINJAGO, the NINJAGO logo, NEXO KNIGHTS, and the NEXO KNIGHTS logo are trademarks and/or copyrights of the LEGO Group. ©2018 The LEGO Group. read more

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