Just months after Disneyland opened in 1955, Frito-Lay founder Elmer Doolin convinced Walt Disney to let him open Casa de Fritos, a Mexican restaurant, in Frontierland. read more
About a year later, Arch West, marketing vice president for the new Frito-Lay Co. (the result of a merger between Fritos and H.W. Lay & Co. in 1961), passed by Casa de Fritos and noticed customers eating the chips. read more
In the early days of Disneyland, a restaurant named Casa de Fritos invented Doritos by repurposing stale tortillas they bought from a local vendor. The chips proved to be so popular they were eventually rolled out nationally by Frito-Lay in 1966. read more
Some time later, Archibald Clark West, a marketing executive for Frito-Lay, stops by Casa de Fritos and encounters the repurposed snack. He falls in love with them, contracts Alex Foods to produce them, and in 1964 the Dorito is born. read more