How did Gatorade go about branding itself?
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What would happen, Robb O'Hagan wondered, if Gatorade started ignoring everyone else–literally, just stopped marketing to them–and respun itself as a ... read more
Source: fastcompany.com
My mind jumps back to the multitude of famous professional athletes that Gatorade has aligned with their brand in the past. read more
Source: porettaorr.com
Then,“Gatorade” presents itself in the same fashion as “WTF,” only to collapse into “G.”Viewers should observe that Gatorade is telling them the new meaning of “G” in thesame way the meaning of WTF is revealed. read more
Source: slideshare.net
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Gatorade Marketing Campaign Analysis: Rebranding G
www.slideshare.net
How Gatorade Redefined Its Audience And A Flagging Brand
www.fastcompany.com
The Branding Strategy of Gatorade: An Analysis
www.bartleby.com
Your Rebranding is Confusing Your Audience
www.copypress.com
