A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

How did Lego become so successful?

Best Answers

There are a few similar questions already about this, and that address the issue in their answers… here's a few: What's the secret behind LEGO's commercialization success? Why are there no generic LEGOs? read more

Basically, LEGO did a lot of things at once to get the jump on any competitors: They made a high-quality toy, when most competitors were lower quality. LEGO introduced the stud-and-tube system in 1958, which made their bricks more versatile than a lot of other competitors, and gave them a better product. LEGO capitalized on having a “toy system”. read more

EIGHTY-three years ago, not many people would’ve thought that toy stacking bricks would go on to become a multibillion-dollar business and the biggest toy company in the world. read more

Lego has got better at managing its relationships."The Lego Movie" demonstrates how it can focus on the brick while venturing into the virtual world: Warner Bros. made the film while Lego provided the models. During its years of drift it relied too much on other firms' blockbuster franchises, such as Harry Potter and Star Wars. read more

So far, it’s created Lego Fusion, where kids build a model such as a house or castle, takes a photo of it with a tablet, which then inserts their model into a digital world. So it seems the sky’s the limit for Lego. read more

Encyclopedia Research

Wikipedia: