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How did Legos become innovative?

Best Answers

Like most things, it was incremental. Building blocks have been around for a long time. read more

LEGO was leading the innovative charge of plastic building toys, though-- it just wasn't there yet. LEGO won its place the market not really by being innovative, but being the most versatile system (they introduced a lot of different elements), and by being a very high quality system. read more

By managing its innovative tendencies, over the last three years, LEGO’s sales have gone up an average of 24% annually and profits have grown 41%, he added. The company now has about 10,000 employees, and is the world’s third largest manufacturer of play materials. LEGO products can be found in more than 130 countries. read more

Sales of several of Lego’s most successful products, including Lego’s Star Wars and Harry Potter lines, bobbed up and down based on movie release schedules over which Lego had no control. And the company wildly increased the number of products it released each year, resulting in a dreadful 2002 Christmas season, when major retailers ended up with around 40% of their Lego stock unsold. read more

LEGO won its place the market not really by being innovative, but being the most versatile system (they introduced a lot of different elements), and by being a very high quality system. Where innovation was on their side, it was likely with the kinds of new elements they were introducing-- wheels, hinges, sloped roofs, large plates, turntables, and more. read more