How did Martha Stewart build her brand?

A bona fide living brand, Stewart has put her imprimatur on everything from toothbrush holders to recipes for the perfect soufflé, and on every platform you ... When she began building her dominion—starting with the inaugural issue of Martha Stewart Living, published by Time Inc. read more

Martha Stewart has done an exceptional job with building both her presence and her brand and has achieved such status in a multitude of ways. First she consistently provides high-quality content for her very targeted audience. She also promotes her brand via multiple-channels: print media, tv, and more recently has delved into the online space. read more

Martha Stewart Living set the agenda for homemaking for decades. A model turned stockbroker (turned caterer, turned author, turned retail consultant, turned talk show host), Stewart was a 20th century authority on simple, do-it-yourself, classy quality. read more

As an attempt to further extend her reach and expand her brand and signed a magazine deal with Time Inc., a subsidiary of the communications giant Time Warner at the time. With a quarter of a million subscribers signed up for the initial issue, Martha released "Martha Stewart Living" magazine in late 1990. read more