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How did MTV start?

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On Saturday, August 1, 1981 at 12:01 AM Eastern Time, MTV launched with the words "Ladies and gentlemen, rock and roll," spoken by John Lack and played over footage of the first Space Shuttle launch countdown of Columbia (which took place earlier that year) and of the launch of Apollo 11. read more

Launched on August 1, 1981,[2] the channel originally aired music videos as guided by television personalities known as "video jockeys" (VJs).[3] In its early years, MTV's main target demographic was young adults, but today it is primarily towards teenagers, particularly high school and college students. read more

On this day in 1981, MTV: Music Television goes on the air for the first time ever, with the words (spoken by one of MTV’s creators, John Lack): “Ladies and gentlemen, rock and roll. read more

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