How did Nike become such a powerful company?

Forget powerful. Nike might not even have existed today had it not been for waffles. Yes, breakfast waffles. It's a bizarre, little-known story that deserves retelling. When Nike arrived on the scene in 1971, Adidas dominated the industry. read more

Forget powerful. Nike might not even have existed today had it not been for waffles. Yes, breakfast waffles. It’s a bizarre, little-known story that deserves retelling. read more

Product - Nike has stayed true to their founding mission by continually creating quality products for athletes with a focus on making them better. Endorsements - Nike has spent huge sums of money to attract and hold the most iconic athletes in the world to be the face of the brand in action. read more

Nike has also made effective use of sports sponsorships. Nike sponsors a multitude of sports associations including the NFL and NBA, as well as colleges and events such as the Olympics. The company has also employed some of the biggest sports stars since the 1980s. Michael Jordan was one of the company's earliest and most popular spokespersons. read more