How did snowboarding become so popular?

Look to Vans shoes and Reef sandals as regards the marketing of snowboarding. Most people wearing these don't skate or surf, but there's real power and beauty all of the board sports that people want to associate with. In it's heyday, I'd say much the same about snowboarding. read more

Snowboarding had lucky/great timing. Skiing was at a low point in appeal, and snowboarding successfully tagged its image to skateboarding, which was going through a huge youth growth phase. These two things fueled a 10-year growth spurt in snowboarding. And as more and more young snowboarders became older, snowboarding became increasingly mainstream. read more

The snowboarding way of life came about as a natural response to the culture from which it emerged. Early on, there was a rebellion against skiing culture and the view that snowboarders were inferior. Skiers did not easily accept this new culture on their slopes. read more