How did Starbucks gain its initial traction?

If you're talking about Howard Schultz's Starbucks: Starbucks emerged from a mix of already established businesses. Schultz learned the whole process of the coffee business in the original company, then opened his own, Il Giornale. read more

One of the lessons I take away from case studies like the Starbucks IPO is that it might be a good idea to always have 10% to 20% of your portfolio available for high growth opportunities with good moats that are still reasonably valued. read more

Opens first Starbucks Reserve® Roastery and Tasting Room in Seattle. Launches Starbucks Mobile Order & Pay. Hosts first in a series of Partner Open Forums to discuss race relations in America. Opens stores in: Brunei and Colombia. Total stores: 21,366. 2015 Launches Cold Brew iced coffee and Evolution Fresh™ handcrafted smoothies. read more