How did the giraffe from Toys R Us get his name?

As Toys "R" Us prepares to shut its doors forever, TheStreet took a look at how its famous mascot changed with the company. ... Even in the age of Amazon. read more

After a few years his name was changed to Geoffrey Giraffe because it had a more pleasant sound, or possibly due to the number of complaints about the absurdity of a giraffe having a PhD. The big question is why Toys R Us has a giraffe for a mascot in the first place. read more

Consumerist. Jan 24, 2013 the toys 'r' us birthday club is a cute program for kids 10 and under they get card, small gift, coupon from company mascot geoffrey giraffe. April the giraffe news toys r us sponsors animal adventure park in 'r' sticks its neck out for april alley geoffrey. read more