How did the USC Trojans get their name?

It was coined by LA Times writer Owen Bird in February 1912. USC marks 100 years as the Trojans | Daily Trojan USC Traditions | About USC. read more

It was coined by LA Times writer Owen Bird in February 1912. USC marks 100 years as the Trojans | Daily Trojan USC Traditions | About USC read more

One hundred years later, "Trojans" is one of the sports world's most celebrated nicknames, associated instantly with USC, a name steeped with tradition and meaning and millions of dollars in merchandise sales. One hundred years later, Owen R. Bird's last living relatives just wish they knew where they could find his ashes. read more