Since Under Armour went public in 2005, the company has grown. In just over a decade, its sales rose from about $87 million to just over $1.4 billion. From 2010, every quarter brought impressive new numbers, until last year, when growth hit the brakes. Now, the growth streak has officially ended. read more
Under Armour’s big break came from the movie Any Given Sunday. Here’s the story (6 minute video, worth the time to watch): Kevin Plank tells story of getting Under Armour in Any Given Sunday. Beyond that, it came down to making high quality clothing, signing the right athlete endorsers, and producing high impact marketing. read more
Under Armour’s Funding. While Under Armour’s initial funding came from Plank himself, the company went public less than 10 years after it’s founding to raise $115 Million for expansion capital. The stock doubled in its first day of trading. The company has since sold additional shares of the company to help fuel it’s continued growth. read more