Primarily: New attractions and new shows, but acquiring new intellectual property is also a very popular method. Most of the time, this is combined with a kick-ass tv and radio commercials around the new attractions. read more
There is not just one answer to this question -- the reasons people visit amusement parks and theme parks varies depending on the guest. One of the most important reasons people visit amusement parks these days is because it offers a shared experience that allows for the creation of new, one-of-a-kind memories for families and friends. read more