How do brands get their products into Sephora?

Two ways; the brand can be a growing trend that sephora wants to get their hands on, such as was the case with Illamasqua and Obsessive compulsive cosmetics. read more

Two ways brands can get their products into Sephora is by: Pitching and introducing your brand to the relevant buyer for the product category you are trying to get stocked in. read more

Over the six years since she got onto the shelves of Sephora – the world’s largest beauty retailer with more than 2,300 stores worldwide, including more than 350 in the United States – Sephora has been especially helpful in promoting the brand, developing new products (like a sunscreen mist that can be sprayed on over makeup) and navigating the regulatory complexities of launching in multiple countries in Asia. read more

Walk in, pick one or more of the thousands of products off the shelf, proceed to the sales counter, allow the dollar amount due to be totaled by the clerk and provide a form of financial remuneration to the sales associate ie, cash, credit or debit card. read more