How do car manufacturers decide upon names for new cars?

There are some good answers here. But let me give you a different answer: a lot of it boils down to the ability to protect a trademark. In this regard, there are really four categories of names. Series numbers/letters. read more

"brainstorm" names, think about them, maybe do some market research, then pick one, or sometimes pick none and start over. Using numbers and letters simplifies the issue, especial when it is used for the whole brand. read more

After living with a car for a while, I decide (with help from my kids) on a name. We like VW's, and have named them Gertie (blue golf), Greta (silver GTI), Marigold (convertible Super Beetle), and D.W. (Silver Jetta. read more

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