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How do lead generation companies work?

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Lead generation services can be very useful for supplementing in-house initiatives. But how, exactly, do these services work? Read on to learn more. read more

The most successful lead generation companies work with both Sales and Marketing teams to understand and clearly define exactly what they are looking for in a qualified lead. Once a definition is agreed upon and every team member is on board, our real work of qualifying leads begins. read more

The lead generation companies can help you categorize, or segment, your leads so that you can decide the best way to follow up with each group. They can then help you make initial contact with the leads using either automated emails or by making telephone calls on your behalf. read more

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