How do publishing companies market books?

But most of the larger houses I work with are providing many of the above listed marketing functions. I'm sure there will be ... And publishers do market books, but perhaps not in the places where the average customer can see them, or in ways authors immediately recognize as marketing. read more

And publishers do market books, but perhaps not in the places where the average customer can see them, or in ways authors immediately recognize as marketing. The publisher creates the book cover and writes the book description, two of the most important marketing tools of any book. read more

My latest book is marketed in a very modern way, and my publisher has agreed with it. I already experimented with it on my previous book: I wrote each chapter as a blog and put half of it online. read more