How do radio stations increase their listening area?

One of the most exciting parts of running an internet radio station is watching your listener base grow. But this will never happen without your spending days and night of hard work attracting new listeners. read more

Arbitron has long had a built in annual price increase in their contract - so for example with a 5 year contract, year 1 is the least expensive and year 5 is the most expensive. The station contract with Arbitron ended in the Spring of 2010. At that time, Arbitron data cost the station somewhere in the ballpark of $36,000 a year. read more

Choose 5 to 200 radio stations that are near to your business. You should target each one with a free radio initiative in order to increase your success. It is likely that you will save money on advertising, but you will need to spend money on you or your employees' time spent creating ads and calling radio stations. read more