How do VCs spot potential unicorns?

Savvy VCs understand that less than 1% of venture-backed technology startups will ever achieve a $1B+ mark cap. As a result they seek category potential, not current company performance. They look to identify companies leveraging technology to build and dominate new market categories. read more

No one knows. Most startups fail. VCs with good track records are also quick to point out that they passed on Amazon and FedEx, usually several times. Investors have different approaches. read more

That being said, there are VCs that hunt Unicorns and they hope that every company they invest into will be a Unicorn but know that they are playing a portfolio game where only a small fraction of their investments will become Unicorns. read more