How do we use gold?

Gold! This metal is selected for use because gold is THE metal of highest esteem. It would make no sense to make a king's crown out of steel - even though steel is the strongest metal. read more

About 78% of gold consumed each year is made into jewelry. Jewelry is the most common way gold reaches consumers, and has been a primary use for the metal in various cultures. Because of its beautiful and durable properties, gold jewelry is an adornment that is both ethereal and revered. read more

One final use of gold: a store of value and safe haven during times of inflation. A portfolio weighting in gold can at times help investors minimize losses in other asset classes during times of high inflation. read more