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How does Google monetize Google Maps?

Best Answers

There is no doubt that Google (GOOG) has come to dominate the Internet landscape since its creation in 1998. As intertwined as this company has become in the day-to-day lives of Americans, many of its most popular products remain free to use and easy to access. read more

Google's has tried and will continue trying to innovate and create new monetisation opportunities for Maps, considering the shifts in the mapping (and adjacent) markets taking place at present - Apple moving to their own map system, developers using other map alternatives, Nokia Maps and OpenStreetMaps, and the growing interest in NFC, mobile wallets, local search and discovery, etc. read more

The answer is, unsurprisingly, through advertising.Via the Google AdWords program, businesses pay to have ads placed on search engine, map, video and email platforms to increase the number of times consumers are exposed to their brands. read more

I think this is an interesting question so I'll answer it. If the goal of Google Maps is to make money (instead of bringing and keeping the user in the Google product ecosystem and gathering data on the user and creating user generated content), then here are my thoughts on how Google Maps can monetize. read more

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