source: Weather Targeting for AdWords - The Ultimate Guide There are plenty of success stories of large brands getting excellent ROI on weather advertising campaigns. read more
You pay Google AdWords each time your ad is clicked. The price you’re willing to pay for each click is called cost-per-click (CPC). You can pick a maximum bid amount, and if you choose the automatic option, Google chooses the bid amount for you within your budget, and theoretically brings you the most clicks possible within that budget. read more