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How does Red Bull make money?

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The Austrian company does not produce the energy drink, their Thai licensee does. While Mateschitz tweaked the original formula to appeal to the European palate, his company is not a drink manufacturer. read more

Because they dominate the space they are in and take in far more money than they spend on these promotions. We're talking billions in 2011. Not to mention the profit on a can of red bull has to be astronomical. The Top 15 Energy Drink Brands It's a simply matter of profits and losses. Red Bull is very inexpensive to make because it ISN'T REAL FOOD. read more

Sustain a decade-long "Red Bull gives you wings" campaign and Red Bull's name becomes permanently beamed into people's minds when they think of energy drinks. So Red Bull can absolutely ask $2.00 $4.00 a brazillian dollars for a can that really only costs them a few cents to make. read more

The yearly Red Bull Flugtag, in which participants attempt to fly home-made human-powered flying machines off a pier about 30 feet high over the sea, serves to engage more intimately with customers and create a fun event for Red Bull drinkers to engage in. read more

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