“We begin the [video] encoding process in Vine as soon as you start recording [a clip]. Since we're encoding to h.264, we also benefit from hardware acceleration in the iPhone and iPod Touch chipsets. Videos that are uploaded to Vine are transcoded to different bit rates on our servers for different connectivity scenarios. read more
Since we’re encoding to h.264, we also benefit from hardware acceleration in the iPhone and iPod Touch chipsets. Videos that are uploaded to Vine are transcoded to different bit rates on our servers for different connectivity scenarios." “Videos on Vine are recorded at 480x480 using the H264 codec. read more