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How effective is email marketing?

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This article will share email marketing statistics that show that, far from being dead, email marketing is an essential tool for attracting and retaining customers. Along the way .... Find out the ROI of your own campaign by reading our guide on How to Measure the Effectiveness of Your Email Campaigns. read more

15 Examples of Effective Email Marketing 1) charity: water. When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. read more

What follows are eight inbox-tested email marketing strategies that successful senders have used to get their emails clicked. 1. Personalize your email without using the recipient’s name. No more “Dear [INSERT NAME HERE]”. The practice of personalized email greetings is not nearly as effective as it may seem. read more

And successful brands are doing just that — cross-pollinating email marketing strategies via email clients, social platforms and mobile devices. Ultimately, brands still find email effective because it's inexpensive and universally accepted by people all over the world. read more