How has Foursquare reached local businesses?

For the first time in history, the Internet is focusing in on local business in a major way. And Foursquare is leading the trend. Instead of competing in a “global marketplace,” local business owners now have access to geotagging, local search, and location-based services. read more

If you were starting from scratch today, crowdsourced directories like Foursquare make a lot of sense, since they claim to have almost all of the 14 million U.S. local businesses in their directory. read more

However, as a small business owner, you can take advantage of Foursquare for marketing purposes as well, especially to reach a younger audience that loves patronizing local businesses and sharing the experience with their friends, as suggested by Food Service Warehouse. read more