Oreo is a part of pop culture. During the time it attained popularity it was a premium product which had a strong flavour of cocoa and was popularly and extensively marketed. read more
The Story Of Oreo: How An Old Cookie Became A Modern Marketing Personality In 2013, Oreo changed its image, and maybe changed advertising, with a real-time marketing coup. While its famous creative–culturally relevant tweets and Facebook posts–seemed simple and spontaneous, the social success was the result of an overhaul of a large CPG company’s marketing philosophy and processes. read more