How is Puma using Ferrari Logo on its shoes?

This type of branding is common among many industry's it adds value to a already credible brand and adds aesthetic value to the goods being sold. Imagine paying 6k-7k for a ordinary red puma shoe .. read more

Imagine paying 6k-7k for a ordinary red puma shoe .. would you be more willing to buy one with or without the Ferrari brand attached to it, now imagine you are Ferrari fan, these basically become a collectible. Examples from other industry’s. NIKE + Jordan ( Shoes) - Jordan Brand. read more

PUMA introduces its trademark logo, the unmistakable PUMA formstrip. In the same year PUMA football boots are the only German-made football boots in the final of the World Cup in Sweden. PUMA celebrates the victory of the Brazilian team with an advertising campaign. read more

Puma Ferrari Shoes and Apparel Collaboration Over the past decades the new collaboration between a footwear brand and a luxury car giant brought us the Puma Ferrari shoes. Although sibling bitterness was what started Puma, there was no sign of personal rivalry between Adidas and Puma when in 2009 both companies played a friendly game of soccer. read more