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How is the VAT on online advertising structured in Europe?

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There has just been new VAT rules on online sales, so perhaps on online adverts have also changed. read more

With the reverse charge mechanism, the buyer is totally responsible for filing VAT on the transaction. Since European companies can be reimbursed for any VAT they spend on products to help run the business, it’s more efficient if they simply keep the money in the first place — rather than pay it to you and later claim it back from the government. read more

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