Generation Z is the demographic cohort after the Millennials, which is sometimes called Generation Y. There are no precise dates for when the Gen Z cohort starts or ends, which explains why two recent studies use different definitions. read more
We’d all be in a pickle if we lost the Internet, never mind young people in particular. It truly is the information age and so many industries are now utterly dependent upon fast two-way distribution of data. read more
Some argue that the inaugural members were born as early as 1991 and as late as 2001 [sources: Hawkins, Schmidt], while others contend that anyone born after 1995 is part of Gen Z [source: Walliker]. What is not in dispute, however, is what sets this generation apart from any that came before, and that's the unique era in which they are being raised. read more