100 There is a department within LEGO called Product and Market Development (PMD). In it there are two groups of designers who are responsible for developing innovations within existing themes. read more
>100 There is a department within LEGO called Product and Market Development (PMD). In it there are two groups of designers who are responsible for developing innovations within existing themes. read more
There are some general constraints – balancing the different Lego worlds/themes (contemporary, pirate-age, Star Wars, Harry Potter, etc.), hitting certain price points/box sizes (limiting the number of bricks in a set), coming up with sets that work well together, targeting different age groups/motor skills etc. read more