The added win here for Disney with Pirates 5 is how the $4.05 billion Pirates series spurs its theme park and merchandise businesses, something other major studios can’t count on with their franchises. read more
It says a lot about our expectations when a big franchise release like Pirates of the Caribbean: Dead Men Tell No Tales can set a course for $800+ million at the box office and people think it's a sign the brand has worn out its welcome. read more